Electric Concepts & FOFFA bikes proudly present: PILPELED x FOFFA
An intriguing artist meets the e-bike of the future to create the first-ever designed pair.

Electric Concepts is an Israeli based company introducing the innovative ZEHUS smart wheel to the vibrant Israeli e-bike market. We’ve been on the look-out for the next generation of e-bikes to revolutionise our consumer riding culture and we have found our solution in ZEHUS smart wheel. Combining a super smart in-built electric motor, with elegant and unique bicycle frames to to create a new and better riding experience. Our goal is to create electric bicycles for people who love to ride and love design, creating them a bike that both looks great and provides that extra boost on the road.

Our Electric Concepts studio is where the magic happens. We’ve taken two things we love, a classic single speed FOFFA bike and smart electric wheel and combined them into the best riding experience available for the urban commuter. We’ve also joined forces with the MOULTON bike company, combining the ZEHUS smart wheel with their timeless bike frame designs and world-class engineering, to create the lightest and most streamline e-bike on the market: the e-MOULTON edition.

As soon as we saw the first FOFFA black edition, we immediately knew we had to invite renowned Israeli designer, PILPELED, to use the bikes as his canvas. Applying PILPELED’s design onto the FOFFA black frame was no easy task. We created laser-cut stencils to make sure all the fine details of his work translated and as you can see in our short film, the results are astounding.

At the Electric Concepts studio we are always on the look out for the next unique project, we have a diverse team ready to bring together design, construction custom painting, into the most exciting forward-thinking products. Our next collaboration is always just around the corner…

Pilpeled(Nir Peled) is one of the most unique and identifiable forces in the urban Israeli art and design scene.
His designs and artworks can be found on walls and canvases around the world as well as on clothes, as part of his fashion brand (PILPELED).

The brand started with a small t-shirts collection with Pilpeled's prints, and grew within a few years to a rich online store, with special attention for details, fabrics and cuts. The brand offers a variety of printed t-shirts, overall pattern prints, sweatshirts, tank tops, hats, and a wide verity of accessories.

In the last couple of years Pilpeled took part in some exciting collaborations. He became the first Israeli artist to ever design a bottle for Absolut vodka, He also collaborated with Puma, making his own version of the unique black and white zip up jacket, and did an advertising campaign for Coca-Cola Zero which included around a 1000 billboards in different location in Israel.

Based in the creative heart of London, FOFFA are a team of passionate cyclists with over fifty years combined experience in the cycling and design industries. They are dedicated to ensuring their bikes deliver timeless elegance, style and comfort.
The company and range of bikes continues to grow to meet the demand from the market, retailers and of course our family of fans. FOFFA bikes are proud to be leading the revolution in style conscious non-competitive cycling.